How to measure digital signage ROI
Digital signage has experienced a rapid increase in popularity as more and more organizations realize the value this technology can add. In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time. Full Story: Digital Signage Today
Digital Signage Layout Tips: 7 Ways to Make Your Message Clear
Creating impactful digital signage is more than just putting together a pretty collage. For the best results, you need to consider who your target audience is, what goals you hope to achieve, and how your digital signage display can help you achieve your goals in your digital signage layout design. Full Story: TechDecisions
The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled “Digital Out of Home Market-Growth, Trends and Forecast (2019-2024)” by ResearchAndMarkets. Full Story: Digital Signage Today
Technologies Impacting the Future of Digital Signage
Samsung’s SoC digital signage solution is one of many new innovations changing how newer LED and LCD displays are designed and integrated in the channel. Along with anticipated higher resolutions, bigger screen real estate, and interactivity, there is now talk of everything from the integration of artificial intelligence and the networking possibilities that 5G will open up for digital signage applications in the near future. Full Story: Audio Visual News Network
20 common digital signage content grammar mistakes to avoid
It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Even if you’re a communications pro, reviewing this list can help you be more accurate and look more trustworthy to the people you’re trying to engage: Full Story: Digital Signage Today
How to Increase Customer Engagement Through Digital Signage
Many companies are already fully aware of this and actively looking for ways to increase customer engagement. The good news is that digital signage can provide a very affordable and cost-effective way to connect with your customers and draw them into your brand experience. Here, Display Technology share some tips as to how they can help. Full Story: Business 2 Community
The digital signage industry is changing at a dramatic pace. As it does, some technologies live up to their promise and others don’t. Many new technologies reshaped the industry soon after their introduction, while others have gone the way of the Betamax video player. Full Story: Digital Signage Today
Global digital signage and retail branding company, LPFLEX International, opens a state-of-the-art Innovative Studio at their 85000 square feet facility at Dubai Industrial City (DIC). The facility is close to the Dubai Expo 2020 location and the Al Maktoum International Airport. Full Story: Retail & Leisure International
