Digital-Out-Of-Home (DOOH) Market Emerging Trends and Technology 2019 to 2025

“Global ​Digital-Out-Of-Home (DOOH) Market Report 2019-2025” helps the clients to take business decisions and to understand strategies of major players in the industry. The report also calls for market – driven results deriving feasibility studies for client needs. Full Story: ScoopJunction

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth… there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges. Full Story: Campaign Asia-Pacific

Why LED Display Solutions Are A Must-Have For Your Business

Digital signage grabs 72 percent more attention than online ads. It is a tool that every industry, be it retail, hospitality, healthcare, technology, education, sports, or corporate environments, are adopting to communicate effectively with consumers. Digital signage has become a go-to marketing tool for businesses. Full Story: Digital Signage Connection

How to Successfully Roll Out Global DOOH Campaigns

Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. However, linear campaigns aren’t going anywhere and as DOOH proceeds with its expansion across the world stage, linear creative will continue as the content that drives this growth. Full Story: Grand Visual

Technologies Impacting the Future of Digital Signage

Samsung’s SoC digital signage solution is one of many new innovations changing how newer LED and LCD displays are designed and integrated in the channel. Along with anticipated higher resolutions, bigger screen real estate, and interactivity, there is now talk of everything from the integration of artificial intelligence and the networking possibilities that 5G will open up for digital signage applications in the near future. Full Story: Audio Visual News Network

How Marketers Can Benefit From the Digital Out-of-Home Revolution

No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. Full Story: ExchangeWire

8 Critical Considerations When Transitioning from Traditional to Interactive Digital Signage

As touch displays, beacons, video analytics and other technologies have fallen in both price and complexity, more and more deployers are incorporating interactivity into their signage networks. Full Story: Retail Customer Experience

LG delves into digital signage business, B2B

LG presented its bet on Digital Signage, based on bright, thin and transparent screens. Thanks to OLED technology, the multinational seeks to revolutionize the Business-to-Business (B2B) segment with its integral solutions for effective visual communication of the business. Full Story: BNamericas English

Digital Signage on the Verge of Visual Marketing and Art

“Art is everywhere, art is everything”, it is constantly evolving, changing, growing and once in a blue moon takes on a form that explodes into something unimaginably iconic. We can really see art in everything.  Our God of pop art, the legendary Andy Warhol had even gone so far as to say that for him “being good in business is the most fascinating kind of art.” As for marketing – we have long arrived at understanding that we are walking a very thin line here always balancing somewhere in-between science and art and with the expansion of digital signage that line became even thinner. Full Story: MakTechBlog