A Guide to Business Signage Best Practice
If your business has a physical presence of any kind, or you exhibit or attend branded events, it’s imperative to invest in quality business signage that stands out from the crowd. The right signage and logo design will help build brand recognition, both offline and online, and ultimately increase footfall and conversions. Full Story: Bytestart
Sony Pictures Entertainment launches programmatic OOH weather banners
Traditional OOH advertising, which is either static or pre-set to rotationally run on digital screens, has now become a blind spot for frequent passerbys due to its redundant messaging for days. Sony Pictures along with Dentsu Webchutney used its programmatic expertise to serve dynamic creatives real-time on outdoor billboards, which were triggered by weather events, to make it contextually relevant to the viewers. Full Story: Exchange4Media
2 reasons to wait to deploy digital signage
I know what you’re thinking. But isn’t this website called “Digital Signage Today?” Shouldn’t you be telling me why I need to deploy more digital signage? While it’s true that we certainly believe in the power of digital signage to improve your branding and messaging, there are times when deploying more digital signage might actually hurt your store rather than improve it. Full Story: Digital Signage Today
Digital signage drives retail sales
Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential users express doubts on how they can justify the upfront cost of digital signage. How can they measure an ROI with a display? Full Story: Digital Signage Today
How Digital Signage Transforms Educational Process
Every once in a while, something amazing comes along and changes everything for the best. That is exactly what digital signage has done to the education process. That is why it’s really mindboggling when we come across schools and colleges that still don’t use digital signage to strikingly improve the quality of education. We have just one basic question for them: what in the Ivy League are you thinking? Here are our top 20 ways digital signage transforms the educational process. Full Story: Thrive Global
Digital signage drives retail sales
Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential users express doubts on how they can justify the upfront cost of digital signage. How can they measure an ROI with a display? Full Story: Digital Signage Today
LED Display Customers Better Understand and Appreciate the Total Cost of Ownership
he future of LED displays has never been brighter as AV integrators, designers and end-user customers come to understand how to better assess the total cost of ownership (TCO) of LED and LCD solutions, according to the results of a recently completed online industry survey of 454 participants conducted by NanoLumens, award-winning creators of LED visualization solutions. Full Story: Digital Signage Connection
Innovative LED Display Takes Flight
Known for its high-quality ProScene projectors and interactive flat panel displays, Optoma officially entered the LED display category in the U.S. at InfoComm 2019 with the 130-inch FHDQ130 QUAD LED All-In-One Display. Full Story: Audio Visual News Network
5G is a term being bandied around a lot in media circles right now. The first wave of fifth generation wireless networks have been deployed, and consumers and businesses alike are getting excited by the promise of superior high-speed connectivity. But what exactly does 5G mean for the digital out-of-home (DOOH) landscape? Full Story: Digital Signage Connection
Why Is So Much DOOH So ‘Un-Digital’?
It caught my eye because it talked about outdoor in Swindon, a town I know very well, pointing out how outdoor sites are disappearing and aren’t being replaced by big digital screens. Digital outdoor just doesn’t seem to be making it out of London, or at least making it out of the UK’s biggest cites. Full Story: MediaPost Communications
