Kiosks, digital signage deliver transformed smart cities

Smart cities have become increasingly more common as city officials attempt to transform themselves into more tech-savvy spaces to streamline public transit, improve services and raise revenue. Kiosks are playing a critical role in smart cities. They provide not only services for commuters but also gather data to a retailer owner, which delivers precisely personalized experiences from those smart city trends. Full Story: Kiosk Marketplace

Visix Adds Content Packs and Kits to Digital Signage Offering

Visix, Inc. now offers content packas and kits for their AxisTV Signage Suite content management system.  These provide Visix software users with predesigned artwork and templates for digital signage messages and screen layouts in a variety of topics, styles and colors. Full Story: Digital Signage Connection

New Battery-Powered Digital Signage

Armagard announces the launch of its battery-powered DigiStopper. This unique range of cable-free, outdoor digital A-frames replaces the traditional sandwich board with portable, high-bright and weatherproof advertising ideal for shop-front locations and customer entrances. Full Story: PR Newswire UK

3 ways digital kiosks drive retail sales

According to the 2019 Kiosk Marketplace Census Report, retail kiosks — specifically those designed to carry out ordering and payment functionalities — are being adopted and implemented by retailers of all kinds across the country. “Retail order-and-pay was the most common type of kiosk operated this year, marking a significant gain over last year,” the report states. Full Story: Kiosk Marketplace

Touchscreen sanitation is a top concern for customers

Self-service kiosks and digital signage have maintained a strong public safety record over the years, but industry leaders recognize they need to pay close attention to sanitation. A recent survey sponsored by Kastus, an Ireland-based provider of microbial coating for kiosk touchscreens, revealed U.K. consumers are concerned about potential contamination. Full Story: Digital Signage Today

Signagelive partners with Quividi for intelligent DOOH integration

Signagelive, a cloud-based digital signage provider, has partnered with Quividi, a campaign intelligent provider for digital signage and DOOH, to integrate its digital signage platform with Quividi’s campaign intelligent platform. With this integration, any DOOH and digital signage networks can test, measure and deliver dynamic content, according to a press release. Full Story: Digital Signage Today

Burger King, Samsung deliver top digital signage lessons

This is part of a monthly series looking at the top digital signage lessons from articles and blogs on Digital Signage Today. With a tool as diverse as digital signage, we can always learn something new about how to use it for maximum effectiveness. This previous month on Digital Signage Today, we learned how to make digital signage simple and effective with Burger King and how to draw customers away from their phones by…making them charge their phones with a Samsung interactive display. We also learned that measuring ROI for digital signage becomes much easier once you have clear goals in place. Full Story: Digital Signage Today

What Does Programmatic Mean for OOH?

When positioned with the question ‘What does programmatic mean for OOH?’, my assumption is that nine out of ten marketers would think of RTB and activation (and I was one of them) – because that’s a big part of our experience in programmatic digital display to date. Of course they wouldn’t be wrong in thinking that – but as the landscape becomes increasingly complex, the real question we should be asking is: ‘Where have we seen the most value in programmatic across digital display to date?’ The answer to that would be through programmatic tech and data, because with the proliferation of data, programmatic allows us to bring true precision targeting to OOH. Full Story: ExchangeWire

Watch your digital signage grammar

In our previous blog, we discussed how making mistakes when creating messages for digital signs can detract from the authority of your content and make your communication efforts seem less trustworthy than you would like. Full Story: Digital Signage Today

20 common digital signage content grammar mistakes to avoid

It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Even if you’re a communications pro, reviewing this list can help you be more accurate and look more trustworthy to the people you’re trying to engage: Full Story: Digital Signage Today