Under Armour delivers DOOH campaign on First Day Free Rides
For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. The clothing retailer franchise Under Armour firmly believes in this principle, which is why it recently ran a DOOH campaign for the Chicago Transit Authority’s First Day Free Rides program. Full Story: Digital Signage Today
Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during sporting events and high performance in transit areas, according to a press release. Full Story: Digital Signage Today
Who Is Managing Your Digital Signage Network?
For digital signage to be successful, you need someone within your organization to “own” the system. If there is no clear ownership of the project from day one, your digital signage will fail — there will be little to no ROI or ROO. Full Story: rAVe Publications
UK Out of Home Industry Rolls Out Reinvigorated Missing People Campaign
Today, the UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. Full Story: Digital Signage Connection
LED Digital Signage Market By Technology Growth and Demand 2019 to 2025
LED Digital Signage Industry 2019 global market research report analyzes the market status, share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis. LED Digital Signage industry breakdown the data by region, manufacturers, type and application. Full Story: NewsStoner
Visix integrates content packs for digital signage CMS
Visix Inc. has integrated content packs and kits for its AxisTV Signage Suite content management system. These packs come with predesigned artwork and templates for digital signage content, according to a press release. Full Story: Digital Signage Today
Digital Signage Value Proposition: How to Make it More Profitable
Digital signage has a number of what you might call “intangible benefits.” For internal comms, things like employee engagement, which leads to happier, more productive workers who stay in a job longer. For public-facing communications, building brand legitimacy and making a visitor’s experience a pleasant one leads to loyalty and word of mouth recommendations. Digital signage value can truly be measured in many different ways. Full Story: TechDecisions
Comparing The Different Types of Digital Signage Connectivity
Digital signage helps you engage your audience and makes your message stand out. More and more digital signs are becoming highly intuitive and adaptive to their environment, and they do so through connectivity. Full Story: Digital Signage Today
How Marketers Can Leverage Digital Signage
From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. Full Story: CMSWire
Digital cities for digital citizens
PWC research for Q2 of 2019 indicates that OOH was up 9.4% year on year, from £284m for April to June 2018 to £310m in the same period this year. Within the overall picture, digital out-of-home advertising fared even better, with a 17.2% increase and a 51% share of total Q2 revenue. Full Story: CampaignLive
