Verizon Media launches DOOH campaign planner tool
Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in its digital-signal-processing interface. With this tool, advertisers can set key targeting criteria as well as view all available DOOH displays in a map, according to a press release. Full Story: Digital Signage Today
Digital Signage Best Practices Guide
Whether you’re buying digital signage for the first time, looking to expand your current system, or doing an audit, this guide can help. Visix has compiled best practices from 20 years of serving customers using everything from a single screen in the lobby to campus-wide and global signage deployments. Regardless of your goals, environment or audience, the Digital Signage Best Practices can help you communicate better. Full Story: Digital Signage Today
OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Digital out-of-home (DOOH) media buyers may now have a way to track campaign success for dwell times, app downloads and more. Kochava, which provides real-time data for mobile and connected devices, has announced a partnership with consumer insights and measurement company Cuebiq to improve attribution for out-of-home advertising. Full Story: Mediapost
Diving Into Data: Fantasy Sports, Digital Signage, and Tariffs
Our primary topic today will be the ongoing economic impact of the tariff trade war with China and how a handful of critical data points show that it has impacted both nations. Many people know that this topic has been a hot-button issue for months, but few understand the economic indicators that are being impacted by those activities. Full Story: MarketScale Industries
Think back to the last time you encountered some sort of digital signage—odds are, it probably featured a crisp, brightly lit screen—and it might have even had touchscreen capabilities that allowed you to interact with the content displayed on the screen. Full Story: Digital Signage Today
LED Digital Signage Market 2019 Business Scenario
The LED Digital Signage market can be split based on product types, major applications, and important regions. In this report Global LED Digital Signage Market classified on the basis of product, end-user, and geographical regions. The report includes in-depth data related to revenue generation region wise and major market players in the LED Digital Signage market. Full Story: Impartnews
What’s the difference between digital signage and kiosks?
Today’s consumers utilize and rely on technology more than ever before. As a result, businesses, organizations and institutions are also finding ways to implement more technology-based tools and services into their core practices and offerings — many in the form of self-service solutions. Available in a variety of shapes, sizes, and designs, self-service solutions can be used to simplify, expedite and enhance experiences for both businesses and their customers. Full Story: Digital Signage Today
Digital Signage Market by Top Players
Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. Full Story: Innovative Reports
How is the China trade war impacting digital signage?
The trade war with China is still ongoing, with no signs of resolution. On Sept. 1, President Trump imposed a 15% tariff on finished consumer goods from China, with another 15% tariff going into effect on Dec. 15. Full Story: Digital Signage Today
Kastus and Yorglass Announce Digital Signage Partnership
Touchscreens and interactive digital displays are an essential part of modern life. When there are four times as many germs found on a self-service touchscreen than on a toilet seat[1], it’s no surprise that many consumers are concerned about engaging with shared surfaces and being exposed to infectious germs such as MRSA, E. coli and C. diff. Full Story: Digital Signage Connection
