3 lessons on better utilizing digital signage
Digital signage is a well-known tool, but it is still highly complex and often difficult to manage. There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Full Story: Digital Signage Today
Who Is Managing Your Digital Signage Network?
In order for your digital signage implementation to be successful, you need a team or team member to fully “own” the project. If there is no clear ownership from day one, your digital signage efforts will fail, which means little to no ROI or ROO. Full Story: Digital Signage Today
3 tips for successful indoor digital signage
Almost everyone wants to stay on top of digital trends in business, such as digital signage. It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to understand how to make it work well with your business. When you deploy digital signage indoors, you have to consider a lot of factors such as space, branding and messaging. Full Story: Digital Signage Today
Assessing the distinct attributes of DOOH sites
Not all DOOH sites are created equal and new research from Australia suggests that an understanding of the attributes of individual sites provides an additional means to not only quantify these sites but could also become a key discriminator for advertisers. Full Story: Warc
2 places you need to be deploying DOOH
DOOH is a rapidly expanding market, since many advertisers are seeing the value in buying space on a digital billboard rather than investing in static billboards. There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Full Story: Digital Signage Today
What’s on the horizon for interactive digital signage, kiosks?
On this month’s podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Elliot Maras, editor of Kiosk Marketplace and Food Truck Operator on the interactive kiosk and digital signage market. Maras shared key insights not only into current trends in the market, but also future trends such as blockchain, online order-and-pay and smart cities. Full Story: Digital Signage Today
Top Five Things to Make Your Digital Signage Content Memorable
For digital signage, everything about your content, including design, motion and messaging all go into making a memorable experience for your viewers. There’s no one right set of rules, since digital signage is used for everything from interactive wayfinding to menu boards, design guidelines vary. Full Story: rAVe Publications
Why should you visit the Digital Signage Show
The second edition of the DIGITAL SIGNAGE Show, the only event dedicated to digital displays and interactive technologies in South-East Europe, takes place between 9-12 October, 2019 in the new B1 pavilion of the Romexpo Exhibition Centre in Bucharest, Romania. Full Story: AV Magazine
3 Ways to Leverage Restaurant Digital Signage to Increase Revenue
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways. Full Story: Fast Casual
One CMS for digital signage, messaging and music
Mood Media has unveiled Harmony, an all-in-one multimedia Brand Experience Platform. The proprietary technology platform enables brands to connect and manage all of their in-store content – including music, messaging, visuals and interactive components – through a single CMS. With Harmony, brands can control and run all of their in-store experiences off one easy-to-use digital dashboard, ensuring all media elements are running in harmony with one another. Full Story: AV Magazine
