3 digital signage trends that will shape the sporting fan experience
Five years ago I authored a blog post about the emergence of digital signage in sporting venues. At the time, we were starting to see strong indicators that network-connected displays were going to play a larger and larger role in the spectator experience at these venues. I recall thinking how much of what I wrote was quite forward-thinking. To read that article now and to contrast those predictions against what has transpired both in our industry and in the sporting world, I see that I had underestimated how pervasive digital signage at sporting events would become. Full Story: Digital Signage Today
A recent report by Winterberry, a specialised management consultancy, cites that only 5 per cent of its panellists said out-of-home (OOH) is the best medium suited to driving value in concert with the deployment of other channels. By coincidence, the same percentage is reflected in an IAB UK & PwC 2018 report, showing that OOH billing in the UK is 5 per cent of the total media spend. Full Story: Campaign Middle East
How to prep your digital signage for the holidays
The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie. In order to get ready for the holiday season, retailers should also take a look at their digital signage strategy. Digital signage can help transform a space into a winter wonderland that can create a truly engaging experience for users while boosting the bottom line. Full Story: Digital Signage Today
Abcomrents adds VR, AR spatial computing to offering
Abcomrents has added Magic Leap’s special computing devices to its line of rental offering. These One Creator Edition’s headset rentals can deliver digital content to create a 360-degree immersive experiences and environments, according to a press release. Full Story: Digital Signage Today
Philips digital signage blazes trail in fitness market
Philips Professional Display Solutions has worked with integrator Hutchison Technologies to supply a range of connected and remotely managed video walls and digital signage inside more than 50 David Lloyd fitness clubs in the UK and Europe. Full Story: AV Magazine
Choosing the Right SD-WAN For Your Nationwide Store Branches
SD-WAN continues to be a growing trend across the technology landscape, both as a deployed technology and as a buzzword for what is coming. Several new entrants to the market have appeared in the last 12 months, and several more have been acquired by competing firms, creating a very dynamic market. Additionally, new deployment models and capabilities based on branch-edge devices have also cropped up, further complicating the market. Full Story: Digital Signage Today
Real-Time Data: Digital Signage’s Secret Weapon
Digital signage networks are only effective if audiences pay attention to content. That means eye-catching, on-brand design, relevant information and content that gets refreshed regularly. In an ideal world, a team of content creators, marketers and communications professionals will be working around the clock ensuring that the network has the most up-to-date content and that the business and communications objectives of the network are consistently being met. Full Story: Digital Signage Connection
Digital signage, kiosks deliver better transit experiences
Bus and rail riders no longer have to sort through paper copies of transportation schedules when they visit The Wood Street Station in downtown Pittsburgh. Instead, they can access schedules on an interactive, 8-foot tall kiosk. Full Story: Digital Signage Today
When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often they don’t take full advantage of the platform. Full Story: Digital Signage Today
Heineken digital signage integrated with Poly VC
Heineken is the world’s leading producer of some of the most popular beer and cider brands. The company is also the UK’s leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken, Foster’s, Kronenbourg 1664 and Desperados, together with a full range of speciality brands. Full Story: AV Magazine
