Digital Out of Home Advertising: What It Is and Different Ways to Do It
We all are probably very well familiar with the traditional Out of Home Advertising (OOH) or outdoor advertising where the only means to advertise outside included billboards, posters, hoardings, and so on. Now, these traditional forms of advertising seem like a distant past. Full Story: News & Features
What’s the top 5 trends reshaping DOOH in Asia?
Digital out-of-home (DOOH) advertising continues to increase in popularity among marketers and agencies. A major appeal of DOOH lies in its ability to combine digitally-enabled buying automation, interactivity, and measurability with the ability of outdoor media to demonstratively capture the attention of customers in their increasingly media-cluttered landscape. Full Story: Campaign Asia
2 ways you can participate in the 2020 Digital Signage Future Trends Report
A new decade is rapidly approaching and with it, brand new trends and technologies. Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends Report. And you can help be a part of that process by either giving us insights into how you are currently using or plan to use digital signage by taking our survey, or by contributing your own predictions. Full Story: Digital Signage Today
Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice
Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences. Full Story: Digital Signage Connection
BrightSign unveils voice activated digital signage
Digital signage media player manufacturer BrightSign unveiled BrightVoice, a voice-activated digital signage system, this week. BrightVoice allows audiences to interact verbally with digital signage using wake words followed by natural voice commands that trigger playback of on-screen content, music, lighting and other devices. The BrightVoice system is hosted locally on BrightSign players and does not require an internet connection. Full Story: InAVate
Visix Releases New Update for AxisTV Digital Signage Suite
Visix has released version 1.27 of its AxisTV Signage Suite enterprise digital signage platform. The release includes support for SAML 2.0 and Astra Schedule by Ad Astra, as well as new design widgets, enhanced workflows and improved functionality. Full Story: rAVe
McDonald’s delivers digital signage at the drive thru
McDonald’s is no slacker when it comes to innovation. The QSR giant has been at the front lines of technology as it has deployed digital menu boards and self-ordering kiosks to improve the dine-in experience for customers. Now, the QSR is looking to deliver digital signage outdoors as well through digital drive-thru displays. Full Story: Digital Signage Today
Benefits of Using Digital Signage for Advertising
Have you decided that it is time to start growing your brand by advertising? Naturally, with every investment, we make in marketing we expect to see a great return in investment. If you are looking for a good marketing strategy, you should consider what kind of benefits you can get out of digital signage. Digital signage is considered to be one of the more effective marketing channels. Full Story: Demotix
Technology Powers OOH Growth For 2020
Expectations are high for digital OOH growth, with more interactive and creative digital campaigns set for 2020. DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria, and offers the ability to create multiple content streams and deliver engaging content that leads to effective engagements. Full Story: MediaPost Communications
AirDroid Business intros kiosk mode for Android digital signage
AirDroid Business, a mobile device management solutions provider, has introduced a kiosk mode to its main MDM solution. With this feature, users can turn any Android mobile device into a kiosk to deliver digital signage advertisements, according to a press release. Full Story: Digital Signage Today
