3 metrics every digital signage project should measure
Have you heard about the successful start-up all over TechCrunch because they don’t collect any metrics? Where every department is entrusted to make decisions based on past experience and gut feel, and where ROI is listed in their mission statement as “Rely On Instinct?” Full Story: Digital Signage Today
Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago
The billboard is, in many ways, the original advertising form as it was already widely used in Roman times. Between then and now, the humble paper outdoor ad probably hasn’t changed that much in many places, even if ads for gladiatorial contests are a little less common. Of course, we see increasing digitization of out of home (OOH) screens, even if the pace is well behind what we’ve seen in the world of newsprint. Full Story: Digital Signage Connection
3 lessons on better utilizing digital signage
Digital signage is a well-known tool, but it is still highly complex and often difficult to manage. There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Luckily, multiple stories on Digital Signage Today provide some key tips to both help you better handle your digital signage and to better utilize it to its full effectiveness. Full Story: Retail Customer Experience
Top 5 reasons universities should go digital
With an audience raised on digital communication, digital signage is an ideal way to engage today’s students and future generations of students. By taking advantage of the capabilities the latest digital signage technologies deliver, universities are empowered to communicate quickly and effectively with students, faculty and visitors. With 73% of educational institutions seeing digital signage as crucial for the future of communication, what are the remaining 27% missing out on? Below are our top five picks. Full Story: Digital Signage Today
Digital Signage Investment Can Bring Big Returns
It’s no secret that the world is becoming increasingly digital and connected, so it should be incumbent upon your business to follow suit and adapt with the latest cutting-edge technologies. Those technologies, like digital signage, can help your business in a variety of ways, including cost savings, branding and reducing perceived wait time. Full Story: TechDecisions
The naked highway: digital signage and safety
A ‘naked highway’ is a term for a road which does not have any physical roadside signage – no speed limit signs, no smart motorway gantries and no stop signs. Instead, the aim is for this information to be digitally transmitted directly to the vehicle. The naked highway is the theoretical culmination of the development of digital signage on roadways and it forces people to think about and engage with a whole new way of sharing information with drivers and vehicles. Full Story: Intelligent Transport
Start Thinking About Your Business’s Digital Signage as a Verb
In 2018, five quintillion (that’s 5×1018) transistors were put into objects that aren’t computers. Tech writer Kevin Kelly argues that things are becoming verbs, that what we thought of in the 20th century as “products” and “objects” are becoming, in the 21st century, processes. Full Story: TechDecisions
Live streaming signage attracts skiers
Digital signage traditionally only delivers pre-made content. In other words, a company, individual or agency will design content for the display and then pre-load it. The display will then either run through the content on a timed loop or based on a trigger, such as a customer approaching it, or key data on the customer, such as demographics or mood. Full Story: Digital Signage Today
WHY STRATEGY IS KEY TO EFFECTIVE DIGITAL SIGNAGE CONTENT
Digital signage in retail has really changed over the last two decades. Static print signs gave way to digital lightboards, then to bulky CRTs and TV monitors playing taped videos and, in the last 10 years, to thin screens playing digital clips. Full Story: AdAge
AirDroid turns Android tablets into digital signage
AirDroid Business has announced digital signage capabilities for small to medium businesses (SMBs) looking to implement digital advertising initiatives as part of their advertising and sales strategies. Full Story: AV Magazine
