Programmatic Retail OOH Delivers During COVID-19
Programmatic Out-of-Home offers unprecedented ability to stop, start and adjust campaigns. Full Story: B&T
Tips for effective screen media maintenance
It doesn’t matter how much material is produced in a day if it is contaminated or not sized correctly. Full Story: Canadian Mining Journal
Programmatic OOH advertising offers ability to adjust campaigns
Shopper Media is leading the way in retail Out-Of-Home and is positioned to support advertisers to be more nimble with its 100% digital Smartlite® network in local shopping centres Australia-wide. Full Story: Mediaweek
Intersection Adds Facebook as First Sponsor of ‘Power the Comeback’ Initiative
Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. Full Story: Digital Signage Connection
Distec partners with Vestel Visual Solutions for end-to-end digital signage offering
Distec, a provider of industrial, medical and digital signage technology, has entered into a new partnership with Vestel, a global manufacturer of professional displays. Full Story: InAVate
DIGITAL SIGNAGE SALES MARKET TO SET NEW GROWTH CYCLE
The Ample Market Research Added A new industry research report that focuses on Digital Signage Market and delivers in-depth market analysis and future outlook of Digital Signage market, Full Story: The Scarlet
Here’s how out-of-home advertisers are adapting to post-lockdown London
Lockdown had a huge impact on out-of-home (OOH) advertising as audiences largely disappeared and billboards, bus stops and the underground became a canvas for supportive messages for key workers. Full Story: City A.M.
How dynamic creative carried OOH through COVID and will propel industry forward
In response to the COVID pandemic, brands and their OOH partners were forced to alter campaign planning and change messaging on a dime. Full Story: ClickZ
Digital signage embraces hand sanitizer, mask detection tech
Many retailers are struggling to provide hand sanitizer and enforce mask-wearing. Digital signage can help address both of these concerns. Full Story: Digital Signage Today
COVID-19 is “creating a wholesale reimagining of the structure and pattern of OOH campaign planning”, says Nicole Lonsdale, chief planning officer at Kinetic. Full Story: Warc
