The Digital Signage Business Transformation

Operating a digital signage network? Your business is about to change. From AI to 4K, new technology is creating opportunities for growth. Read this ebook by Now Micro to discover what’s next. Full Story: Digital Signage Today

Digital Signage Systems Market Set to Surge Significantly During 2018 to 2028

The Most Recent study on the Digital Signage Systems Market Research provides a profound comprehension of the various market dynamics like trends, drivers, the challenges, and opportunities. Full Story: The Think Curiouser

OOH takes on ‘new resonance’ amid pandemic, says OAAA

Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Full Story: The Drum

Native’s new OOH ads underscore new rules for marketing in a pandemic

When the team behind Native went to relaunch its out-of-home ads in September, they knew they had to rethink their original campaign concepts because of Covid-19. Full Story: Glossy

Five Creative Ways to Use Digital Signage in Your Restaurant

Digital signage screens are everywhere. Big restaurant chains such as McDonalds and Taco Bell use them to display their different menu items next to delicious looking images. Full Story: Modern Restaurant Management

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Full Story: MarTech Series

How Resellers Can Price Digital Signage

Digital signage presents a multitude of opportunities for AV integrators and other managed service providers. Full Story: rAVe [PUBS]

‘DOOH is a contextual, appealing, compelling format’

“OOH is an important component in the marketing mix, more than just a reminder or announcement medium. It is a perfect fit as an overall medium in the marketing plan,” he said. Full Story: M4G Team

Goodwill powers COVID-19 employee engagement with digital signage

COVID-19 has made it very difficult for businesses to return to some form of normalcy, especially on the employee front. Full Story: Retail Customer Experience

ViewSonic intros hand-sanitizing digital signage station

ViewSonic Corp. has announced its Health Flex Hand-Sanitizing Stations to provide a touchless hand-sanitizer dispenser alongside integrated displays and media players. Full Story: Digital Signage Today