By Integrated Marketing Platform | February 12, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,
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MARKETING STRATEGY
5 Effective Marketing Tips For Professionals Who Just Got Laid Off
Many professionals went through a tough time with their jobs last year. Full Story: Forbes
Thinking Of Rebranding Your Business? Start With A Marketing Audit
Companies often need to rebrand to stay relevant and competitive or to align with shifting market dynamics. Full Story: Forbes
Local Marketing in 2024: The Ultimate Guide
According to the U.S. Small Business Administration (SBA), there are currently over 33 million small businesses in the United States, Full Story: Forbes
19 Ways To Identify Influencers For Maximum Marketing Impact
Influencers have become pivotal in shaping consumer perceptions and driving brand awareness. Full Story: Forbes
Unlocking Growth: Seven Ways To Tailor Marketing Plans
After more than a decade of crafting marketing plans for successful companies across many industries, Full Story: Forbes
How To Maximize Your B2B’s Value Through Marketing In 2024
Welcome to the forefront of business transformation, where marketing and brand-building are not just tools, but pivotal drivers of B2B enterprise growth in 2024. Full Story: Forbes
SOCIAL MEDIA
Top Social Media Statistics And Trends
Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Full Story: Forbes
Organic Social Marketing Strategy
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? Full Story: SocialMedia Examiner
Six Ways Social Media Fuels B2B Startup Growth: Generating Revenue
With 90% of B2B marketers using social media to elevate their brands, the age-old debate about its legitimacy as a B2B marketing tool is thankfully over. Full Story: Forbes
Social Media In 2024: YouTube & Facebook On Top, TikTok Growing
Pew survey of US adults’ social media habits finds YouTube and Facebook remain most used while TikTok sees substantial growth. Full Story: Search Engine Journal
10 Tips to Increase Twitter Followers in 2024
There are more than 1.3 billion accounts on Twitter today, with more than 326 million global monthly active accounts and more than 500 million tweets posted daily. Full Story: simplilearn
SEARCH ENGINE
The Power Of Technology For SEO: How To Boost Your Rankings
With Google putting a lot of emphasis on content, especially helpful content, it seems like webmasters must only write good, Full Story: Forbes
Product page SEO: A complete guide
Optimize your e-commerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC, and more. Full Story: Search Engine Land
5 Takeaways From Google’s Revised SEO Starter Guide
Enhance your site’s performance with five key insights from Google’s extensively updated SEO Starter Guide. Full Story: Search Engine Journal
MOBILE MARKETING
Google Rebrands Bard As Gemini, Launches New Model & Mobile App
Google rebrands Bard as Gemini, upgrades it with Ultra 1.0 model, and launches mobile app for iOS and Android. Full Story: Search Engine Journal
Why SMS marketing should form a core part of your strategy
Vibe’s Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, Full Story: ClickZ
Mobile Advertising Trends for 2024: Engaging Audiences with Advanced Technology and Strategic Personalization
Mobile advertising trends for 2024 are centered on engaging audiences through advanced technologies and strategic personalization. Full Story: BNN
DIGITAL SIGNAGE/ SCREEN MEDIA
Future of DOOH: Predictions for 2024 and beyond
Rodolfo Queiroz of Dash Two examines five DOOH predictions for 2024, and points to four key out-of-home market shifts as we look through the end of the decade. Full Story: SmartBrief
Out-of-Home Advertising Soars: 5 Trends from The Drum Awards
The Drum Awards for Out-of-Home 2024 revealed 5 trends transforming the industry, such as limitless creativity and innovative technologies. Full Story: BNN
EMAIL MARKETING
Email Marketing: How to Engage Your Audience Effectively
Are you looking to make your email campaigns stand out in an increasingly cluttered inbox? Full Story: London Post
The Art Of Running An Email Strategy Assessment
Emails are one of the best strategies used by marketers to reach their prospects. Full Story: MartechSeries
How Email Marketing Innovations Will Impact Brand Strategies
Email: An endlessly reliable channel for marketers of every stripe. Full Story: Demand Gen Report
Why it’s time to rethink your feedback emails and how to do it right
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Full Story: Martech
MailerLite Vs. Mailchimp (2024 Comparison)
Whether you’d like to attract new customers, retain current ones or increase referrals, email marketing can help you meet your goals. Full Story: Forbes
E-COMMERCE
What Is E-Commerce? Definition, Types & Getting Started
More people are buying and selling online, and e-commerce revenue keeps increasing, Full Story: Forbes
Wix Vs. Shopify For E-Commerce Businesses
Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes
20 Steps Every First-Time E-Commerce Entrepreneur Should Take
Entrepreneurs today have unprecedented opportunities for growth and market reach in e-commerce. Full Story: Forbes
How E-Commerce Brands Can Earn Consumers’ Trust
In today’s fast-paced digital world, trust is a big deal when shopping online. Full Story: Forbes
3 E-Commerce Strategies To Maximize Average Order Value
Average order value (AOV) isn’t just a metric; it’s a cornerstone of business growth. Full Story: Forbes
PUBLIC RELATIONS
What Are The Top PR Trends For 2024?
In 2024, PR professionals can expect another year where the industry evolves. Full Story: Forbes
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO. Full Story: Search Engine Land
MARKET RESEARCH
Market Research is Key to Understanding Customers Like Never Before
Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. Full Story: CustomerThink
5 Tips For Doing Effective Market Research
For aspiring business owners, market research is essential to understand how your idea stacks up against existing players. Full Story: Digital Information World
WEB DEVELOPMENT
Top 10 Programming Languages for Building Websites
Building a website is a common and essential task for many businesses, organizations, and individuals in the digital age. Full Story: Analytics Insight
15+ Popular Python IDEs in 2024: Choosing The Best One
An integrated development environment (IDE) refers to a software application that offers computer programmers with extensive software development abilities. Full Story: simplilearn
Never Redesign Again—Scale Your Website Strategy With Composable Technology And Open-Source Drupal
Composable technology fundamentally brings forth a web development approach that prioritizes the use of specialized, Full Story: Forbes
9 Essential Tools For Your Web Development Projects
This guide introduces you to nine essential web development tools that are instrumental in streamlining your workflow, Full Story: Techloy
Your Guide To the Best Backend Languages For 2024
Surely, all of you use social media apps. Every time you click on a video, Full Story: simplilearn
MARKETING AUTOMATION
AI And The Future Of Marketing Automation
Marketing automation tools have become paramount for businesses looking to manage digital marketing campaigns effectively, Full Story: Mitechnews
Generative AI: A Game Changer for Marketing Automation
Generative AI can also curate personalized content and tailor unique messages for each persona based on their behaviors, preferences, Full Story: MartechOutlook
Why integrations will be critical to AI in 2024
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Full Story: Martech
What Artificial Intelligence Can Bring to Digital Marketing in 2024
Having founded Ninjapromo, one of the world’s leading full-stack marketing agencies with subscription-based models, Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
10 Power BI Projects to Enhance Your Data Visualization
10 Diverse Power BI Projects Across Industries for Elevating Your Data Visualization Skills. Full Story: Analytics Insight
The Future of Business Intelligence: Embracing Transformative Innovations
In the rapidly evolving landscape of technology, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing the way businesses harness data for strategic decision-making. Full Story: AI2
BRANDING AND DESIGN
3 Facebook Personal Branding Secrets To Use In 2024
Cultivating your personal brand is essential in today’s workplace. Full Story: Forbes
Why 2024 Is The Year To Build Your Personal Brand
Imagine standing at a fork in the path. One path is well-trodden, leading to the same old routines and results. Full Story: Forbes
VOICE STRATEGIES
‘Hey Siri: What Should Users Know About Voice-Controlled Tech?’
There’s no denying the appeal of voice-controlled assistants such as Apple’s Siri or Amazon’s Alexa. Full Story: Forbes
Google Assistant needs personality, and ‘Gemini’ is the solution
Renaming Assistant to Gemini can prove to be a momentous change for Google’s voice bot. Full Story: Android Police
Gemini Is (Probably) Replacing Google Assistant
Google is rolling out the new Gemini app for Android; Gemini is also a feature in the Google app for iPhone. Full Story: Lifehacker
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