By Integrated Marketing Platform | September 11, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Is Your Marketing Broken? Here Are 10 Signs It’s Time to Make a Change
10 signs to help you identify whether or not you need to rethink your current marketing plans. Full Story: Entrepreneur
How Marketing Placement In High-Yield Spaces Boosts Audience Engagement
As marketers, we pack our days with meetings and tasks to keep an endless flow of messaging going out. Full Story: Forbes
How Influencer Marketing Can Help Increase Sales Amid Uncertain Times
In today’s rapidly evolving economic landscape, uncertainty has become the new norm. Full Story: Forbes
Riding The Wave Of Marketing Change: 4 Things To Know
It doesn’t take the gift of foresight to speculate that the marketing ecosystem will continue to undergo considerable transformation. Full Story: Forbes
How utilizing data analytics can successfully boost your marketing strategy
The world of marketing gets more and more complex every day. Full Story: The Columbus Telegram
Marketing’s New Mission: Deciphering Customer Intent
In the past, marketing data and the marketing tech stack were a key focus of marketing professionals, including CMOs. Full Story: Forbes
Seven Reasons Cutting Your Marketing Budget In A Recession Is A Mistake
Recessions are challenging times for businesses of all sizes. Full Story: Forbes
SOCIAL MEDIA
What does the future of decentralized social media mean for marketers?
When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, Full Story: sproutsocial
The Power of Video Content for Social Media Marketing
Social media is incredibly popular, why? The most popular social media apps are Facebook, TikTok, Snapchat and Instagram. Full Story: businessmole
Facebook Changes That Affect Marketers
Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? Full Story: Socialmedia Examiner
How to Capture More Qualified Leads With Facebook Ads
Want to generate higher quality leads with Facebook or Instagram ad campaigns? Full Story: Socialmedia Examiner
New social media features and updates you need to know this week
New features from X, Meta, TikTok and more. Full Story: PR Daily
SEARCH ENGINE
SEO topic clusters: How to create, measure and analyze
Learn how topic clusters can boost your site’s authority and rankings, plus tips for creating content-rich hubs that satisfy users’ needs. Full Story: Search Engine Land
Google Confirms Google Sites Are “Not Ideal For SEO Purposes”
Google’s John Mueller reveals the truth about Google Sites and SEO… It’s not what some may have expected to hear. Full Story: Search Engine Journal
4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now
Every digital agency is actively seeking new ways to improve their clients’ marketing performance. Full Story: Search Engine Journal
How to create a successful 2023 holiday season SEO strategy
Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices. Full Story: Search Engine Land
12 Top Tips to Improve a Business’s SEO at Little or No Cost
Putting time and effort into making improvements to your business’s SEO strategy is a worthwhile investment. Full Story: Newsweek
Ultimate Search Engine Optimization Guide for web applications
There are over 8 billion searches globally on Google every day. Full Story: Techweez
MOBILE MARKETING
Mobile App Security: Best Practices to Follow
Mobile App Security is a critical topic in today’s digital world. Full Story: readwrite
How Not to Fail: A Guide to a Successful Mobile Marketing Campaign in 2023
To start the journey of marketing, one needs a guide to a successful mobile marketing campaign that understands the trends and clears the nuances. Full Story: Mobile App Daily
20 Expert Tips For Building An Ergonomic, User-Friendly Mobile App
Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices. Full Story: Forbe
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Signage is the Ultimate Tool for Digital Transformation
In today’s rapidly evolving business landscape, digital transformation is not just a buzzword but a necessity. Full Story: Digital Signage Today
Top Digital Signage Design Tips from Omnivex
Every week, Omnivex shares digital signage design tips on social media. Here are some of the most popular ones for the last six months. Full Story: Digital Signage Today
EMAIL MARKETING
In today’s age, email has become an intrinsic part of our communication fabric. Full Story: We Heart
Email Hygiene 101: Why Email Verification is the First Step to a Clean Database
Maintaining a clean email database is more than just a best practice; Full Story: Digital Information World
7 Ways to Boost Customer Retention with Email Gamification
Repetitive emails can fatigue recipients. However, with gamification, you can pique their interest, driving engagement and customer retention. Full Story: Entrepreneur
Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs
The email marketing and newsletter giant Mailchimp is at it again. Full Story: StreetFight
E-COMMERCE
What Is E-Commerce? Definition, Types & Getting Started
More people are buying and selling online, and e-commerce revenue keeps increasing, Full Story: Forbes
eCommerce Website Design Best Practices & Examples
Creating the optimal e-commerce website design and user experience (UX) can be challenging. Full Story: Forbes
Accessibility On E-Commerce Websites: Best Practices For Improving Online Shopping Experiences
I can’t stress enough the importance of prioritizing website accessibility for e-commerce businesses. Full Story: Forbes
Wix Vs. Shopify For E-Commerce Businesses
Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes
How warehouse automation boosts productivity and e-commerce CX
British e-commerce businesses are facing a pressing challenge: a shortage of warehouse operatives and the associated cost inefficiencies. Full Story: MyCustomer
7 trends to watch in ecommerce marketing
What customers demand from a business usually changes based on the available technology, new buying habits, and many other factors. Full Story: Nantwich News
PUBLIC RELATIONS
14 Mistakes PR Pros May Not Realize They’re Making In Media Pitches
For a public relations team, a well-crafted pitch can be the key to unlocking valuable media coverage for their company. Full Story: Forbes
The secret to financial PR success: 5 practical tips for aspiring pros
It’s not nearly as scary as it may seem. Full Story: PR Daily
Four Tips To Extend Your Inner PR Team
Public relations (PR) is one of the most powerful tools for owning and telling your story. Full Story: Forbes
MARKET RESEARCH
5 reasons why market research is an essential component of any successful business plan
Market research is a crucial part of any business strategy. Full Story: The Press of Atlantic City
WEB DEVELOPMENT
How to avoid the most common web development pitfalls
While creating a website can be exciting and rewarding, it also comes with its fair share of challenges. Full Story: South Coast Register
5 Ways to Use JavaScript to Add Interactivity to Your Website
Greetings from the web development industry! Making a website involves more than simply putting content online. Full Story: readwrite
Empowering User Experience : “Web Accessibility For Front-End Devs”
Imagine strolling into a captivating art gallery where each masterpiece is accompanied by a detailed description. Full Story: Forbes
Optimizing Web Performance Through Effective Frameworks and Techniques
Website performance optimization is a critical area of web development that significantly influences not only user experience and search engine positioning but also overall business success. Full Story: TechDay
Essential Databases Every Developer Should Be Familiar With
Every company needs a database to store and organize data. Full Story: Hackernoon
MARKETING AUTOMATION
The 5 Pitfalls of Marketing Automation
While there is success in the appropriate use of digital marketing automation, it carries significant downsides. Full Story: CMS Wire
Artificial Intelligence Is Taking Over Marketing
Artificial intelligence (AI) has been around for decades. I won’t bore you with its long history, summarized well in this article. Full Story: Forbes
Will artificial intelligence alone help SME marketing?
As marketing and branding continue to evolve, the fusion of human connection and technological innovation will remain the driving force behind enduring success. Full Story: moneycontrol
Exploring The Marketing Potential Of Predictive AI
Find out what an impact predictive AI and machine learning can have on your marketing campaigns and your ROI. Full Story: Search Engine Journal
Five Ways To Be More Intelligent About Artificial Intelligence
Is your IT infrastructure ready to take full advantage of AI? Here’s how to be sure. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How To Liberate Your BI Landscape For Success
Business intelligence (BI) systems play a pivotal role as the architects of change, Full Story: Forbes
5 Ways AI Can Enhance Your Data and Boost Your Business
AI-powered algorithms in AI for business can enhance data collection and boost business performance. Full Story: Analytics Insight
BRANDING AND DESIGN
The Art of Branding: Lessons to Borrow from Google’s Success
Did you know that Google was almost called “Googol”? That’s right, but a spelling mistake changed everything! Full Story: spiceworks
Measuring the success of employer branding efforts
Who’s doing employee branding right and how to think about measuring your efforts. Full Story: Ragan
7 Free Coursera Courses for Graphic Designers to Develop, Improve, or Adapt Design Skills
Coursera is a superb resource for enhancing your graphic design skills, and you can choose from various free courses. Full Story: Make Use Of
VOICE STRATEGIES
What You Say to Google Assistant and Alexa (but Not Siri) Gets Used for Ad Targeting. Here’s How
Voice assistants can profile you based on your interactions, a new study finds. Full Story: Consumer Reports
iOS 18 Rumored to Feature Major Siri Improvements
Apple in iOS 18 plans to use language models to make Siri smarter, according to The Information. Apple wants Siri to be able to help users automate complex, Full Story: Mac Rumors
Samsung is bringing Generative AI to Bixby and Tizen to all home appliances
Samsung has been on the back foot in the AI-powered voice assistant race over the past decade. Full Story: SamMobile
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