By Integrated Marketing Platform | November 09, 2022 | Uncategorized,
MARKETING STRATEGY
3 Tips on How to Maximize Twitter Video for Marketing
Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today
3 rules for doing influencer marketing right
With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week
Should We Have An Oath Of Ethics For Marketing And PR Professionals?
From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes
For effective marketing, concentrate on the product, not the numbers
Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian
Measuring Marketing Effectiveness: What You Need To Know
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
SOCIAL MEDIA
The Do’s And Don’ts Of Social Media Management
There is no one size fits all approach to social media. Full Story: Search Engine Journal
16 Ways To Support Social Media Managers’ Productivity And Performance
Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes
It is less than a month until the midterm elections, and concerns remain that efforts are falling short to combat the spread of misinformation, and even disinformation, on social media. Full Story: Forbes
7 social media tips every agent should live by
The more value you add to people on social media, the more connections and influence you will develop. Full Story: Inman
SEARCH ENGINE
Skyrocket to the first page of the search engine results with a 14-day free trial of SEO Ranker’s introductory paid plans. Full Story: Search Engine Land
What is a Canonical URL? A Guide for SEO
From duplicate content to how Google may choose your canonical pages, address all your burning questions about canonical URLs. Full Story: Search Engine Journal
9 Chrome Extensions To Increase Your Productivity
When you struggle with productivity, Chrome extensions can really come through. Check out these to get more done in your day. Full Story: Search Engine Journal
Google’s John Mueller On How To Handle Negative SEO Attacks
Google’s John Mueller offers advice on what to do if you’re the target of a negative SEO attack. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile App Development Frameworks To Build Robust Apps
Mobile apps have become an inseparable part of the lives of people globally. Full Story: ReadWrite
Etsy’s Mobile App Rolls Out an Image Search Feature
Image search is great for customers — and it might help sellers as well, since it identifies price-hiking scammers. Full Story: Tech.co
Don’t Scare Your Customers With These Mobile App Strategies On Halloween
Learn how marketers can increase customer engagement using mobile applications during Halloween. Full Story: Spiceworks
How Much Does It Cost to Develop an Educational Mobile App?
Naturally, as an ambitious developer, if you are linking for material for learning to develop a mobile app, then visiting this article on… Full Story: Finextra
DIGITAL SIGNAGE/ SCREEN MEDIA
Delivering on Digital Signage: What Businesses Need to Know About DvLED
Direct view LED displays can help businesses capture consumer interest and keep audiences informed. Full Story: BizTech Magazine
The growing role of digital-out-of-home in a dynamic ad landscape
The growing role of digital-out-of-home in a dynamic ad landscape. Full Story: Marketing Dive
EMAIL MARKETING
How To Improve Your Email Marketing ROI (4 Tips)
Do you want to learn how to improve your email marketing return on investment and connect with your target audience? Full Story: Forbes
3 Practical Digital Marketing Tactics for Small Businesses
Email marketing is a great way to reach your audience with content they’re interested in. It also helps you build a relationship with your customers,… Full Story: StartupGuys.net
E-COMMERCE
Top e-commerce challenges for 2023 and how to overcome them
2023 will bring many e-commerce challenges that were exacerbated by the COVID-19 pandemic, like international trade and rising customer expectations. Full Story: TechTarget
How E-Commerce Companies Can Shore Up Their Defenses Against Bots For The Holiday Season
Millions of dollars change digital hands every day in e-commerce—and fraudsters want a piece of the pie. Full Story: Forbes
PUBLIC RELATIONS
How To Embrace Your Story In B2B PR
As markets become saturated in the digital age and companies attempt to cut through the clutter, storytelling is the latest buzzword in business strategy. Full Story: Forbes
6 ways to develop your international PR career
Finding common ground in international public relations. Full Story: PR Daily
MARKET RESEARCH
7 Ways to Do Market Research With LinkedIn
Is your business using LinkedIn? Wondering whether your LinkedIn following is truly interested in your products and services? Full Story: Social Media Examiner
WEB DEVELOPMENT
How Much Does It Cost to Make a Website in 2022?
Are you a budding entrepreneur looking forward to kickstarting your digital business or an enterprise looking to enhance its online presence through a well-performing website? If yes, you have landed at the right place. Full Story: Appinventiv
Web Developer: Job Description, Key Skills, and Salary in 2022
A web developer builds apps and websites hosted on the internet, working with a graphic designer or product manager. Full Story: Spiceworks
MARKETING AUTOMATION
The Impact of Artificial Intelligence on Maximizing the Effectiveness of Influencer Marketing
Influencer marketing has skyrocketed in popularity as an advertising channel. Full Story: MarTech Series
8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023
If there’s one statement that rings true for marketers, it’s that “change is the only constant.” Full Story: Search Engine Journal
ANALYTICS & BUSINESS INTELLIGENCE
Why a Cautious Approach to Marketing Analytics Makes Sense
Fueled by the exponential growth of online communications and commerce, marketers now have access to an immense amount of data regarding customers and potential buyers. Full Story: CustomerThink
The Four Myths of Marketing Analytics Platforms Hindering Bankers
It’s important to know what you’re getting into before you invest in a marketing analytics solution. Full Story: The Financial Brand
BRANDING AND DESIGN
Welcome To Personal Branding 3.0—And What It Means For Your Success
Most personal branding activities were focused on things that took place in person—in conference rooms, at in-person networking events and at industry… Full Story: Forbes
The biggest trends in graphic design for 2023, as predicted by the creative industry
The job of the graphic designer may have changed a lot lately, but the good news is that the discipline is still in demand more than ever indeed. Full Story: Creative Boom
VOICE STRATEGIES
Alexa Turns Eight: Highlights From the Moon to Matter
Amazon Alexa officially turned eight on Nov. 6 and has a lot to show for a busy year, including a shift from YouTube to TikTok for its own celebratory video, as seen above. Full Story: Voicebot.ai