By Integrated Marketing Platform | August 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Offline Marketing v/s Online Marketing in Today’s Biz Scenario
A smartphone has become the go-to super-channel for all the brands in each category to reach existing consumers or to generate leads for quicker ROI. Full Story: Indian Retailer
10 best influencer marketing tools you need in 2022
A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Full Story: Sprout Social
A Streamlined Approach To Choosing The Right Digital Marketing Agency
It’s not an easy job to find out the best digital marketing agency for your business. Full Story: GISuser.com
Common Mistakes When Marketing With IP Addresses
Navigating ISPs, VPNs, myriad free Wi-Fi hotspots, mobile devices and carriers and remote work challenges can be daunting for even an experienced marketer. Full Story: Forbes
Digital marketing program rebooted, to help smaller businesses hone media skills
Businesses digitize materials creating a stronger online presence and revenue assisted by Alacrity. Full Story: Nelson Star
How to think customer first as you recession-proof your marketing strategy
In early July, news emerged of a UK government campaign in the works, targeting decision makers in business and urging them to introduce price-slashing measures. Full Story: The Drum
Transform your enterprise marketing with a startup mindset
When your business begins meeting and exceeding its goals, take that as an opportunity to lean in and continue innovating instead of hunkering down and risking stagnation. Full Story: Fast Company
Three digital marketing tools that use machine learning
One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. Full Story: KnowTechie
SOCIAL MEDIA
How to Grow Your Business With Social Media Marketing
Social media will always be around. It’s not going anywhere. The only question is how you are going to use it for your company, whether that’s blogging, posting pictures on Instagram, or running a Facebook ads campaign. Full Story: Digital Journal
New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook
“[The survey] of American teenagers ages 13 to 17 finds TikTok is now a top social media platform for teens, with some 67% of teens saying they ever use TikTok,… Full Story: Social Media Today
5 Social Media Mistakes to Avoid in 2022
Here are the main social media mistakes multifamily marketers should steer clear of. Full Story: Multi-Housing News
TikTok and the Fall of the Social-Media Giants
Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. Full Story: The New Yorker
SEARCH ENGINE
Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
There’s no direct way to make Google show the results you want. Use these tips from Kayle Larkin to help influence which sitelinks show up. Full Story: Search Engine Journal
7 tips to instantly improve your SEO ranking on Google
Google is the biggest search engine in the world, so improving your SEO ranking on Google should be a priority for your business. Full Story: Native News Online
13 Steps to a Content Refresh That Boosts SEO
Are you ready for a content refresh on your website? Full Story: Multichannel Merchant
How You Can Put SEO To Work For Your Firm
For plaintiffs’ firms in particular, implementing the best in search-engine optimization can be critical to business success. Full Story: Above the Law
MOBILE MARKETING
US Retail Mobile App Features Benchmark 2022
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app. Full Story: Insider Intelligence
Understanding the customer journey on a mobile app
Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget
How to Do Mobile App Competitive Analysis
Almost everyone uses a mobile app at some point in the day. Full Story: MarketingProfs
Soundstripe Launches New Mobile App
Soundstripe has officially rolled out its new mobile app, enabling creators to discover, save, stream and download unlimited music from the company’s catalog while on the go. Full Story: MusicRow
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Innovative Use Cases for Digital Signage Content to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions
DOOH: advertising’s big opportunity?
However, since the end of the lockdown regulations, the public’s increasing desire to return to normality has seen OOH re-stake its claim as part of any media plan – and digital is making its presence felt. Full Story: ExchangeWire
EMAIL MARKETING
Why Email Marketing Is Still Relevant In 2022
Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Full Story: Forbes
Enhanced Email Strategies: How to Maximize Your B2B Email Marketing ROI
Many B2B entrepreneurs claim this email marketing ROI is fabricated. Full Story: Onrec
E-COMMERCE
10 Expert Tips for Setting Up Your First E-Commerce Store
If you’re a first-time entrepreneur — especially if you’re lacking in technical knowledge and skill — you may worry that setting up an online store for your business will be overwhelming or more work than you can handle. Full Story: Rolling Stone
The e-commerce boom is fizzling out
The pandemic was supposed to permanently change how people shop. Full Story: The Globe and Mail
PUBLIC RELATIONS
How can PR and influencer marketing work together in a crisis?
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. Full Story: Sprout Social
What Is PR? Breaking Down The Industry
Public relations is an important practice that individuals and companies can utilize to inform, build trust and share their stories with the public. Full Story: Forbes
MARKET RESEARCH
5 Reasons Why Market Research is Important for Your Business
Every decision you make, whether it is for product creation, marketing, or even the prices you charge, is guided by what your customer needs. Full Story: Swaay
WEB DEVELOPMENT
Web Development: Step By Step Guide To Launching A Website
The internet has always been one of the best ways to represent your product. Full Story: PVP Live
5 Most In-Demand Skills in 2022
So, how do you secure a job in a competitive job market with limited opportunities? Full Story: Parle Mag
MARKETING AUTOMATION
How Artificial Intelligence can help detect e-commerce fraud
Since the pandemic, digitalization has dominated businesses across all industries, giving them a competitive advantage and market security. Full Story: The Economic Times
The Role of Artificial Intelligence in Influencer Marketing
Nowadays, influencer marketing has entered the entire advertising industry. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence: Selling data to selling insights
While often associated with data visualization software, business Intelligence is comprised of organizations that offer a combination of data and analytics-related insights, services and tools. Full Story: VentureBeat
Content Marketing Metrics & Analytics: 5 Types Of Data Insights
Learn 5 key types of data led analytical insights that fuel content marketing success and performance and measurement. Full Story: Search Engine Journal
BRANDING AND DESIGN
How To Build And Develop A Personal Brand
For entrepreneurs and musicians, a solid identity will ensure you stand out with your audience. Full Story: Forbes
Top Most Important Business Graphic Design Types
Graphic design comes in all different shapes and forms. The usual thing that comes to people’s minds when they think of graphics is a nicely done image. Full Story: Robotics & Automation News
VOICE STRATEGIES
Everything you need to know about voice assistants
They’re quickly becoming a mainstay in our homes thanks to their easy-to-use technology. Full Story: Santander Group