By Integrated Marketing Platform | May 24, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Tips For Marketing And Choosing Agencies
Marketing is the process of getting consumers to be interested in what you have to offer. Full Story: Forbes
Find your inner data and take precision marketing to the next level
Organisations are missing out on the ability to harness their data to energise precision marketing and transform commercial performance. Full Story: Pharmaphorum
9 timely marketing ideas for summer
People are tired of the pandemic after two years. Fortunately, restrictions are easing. Full Story: The Business Journals
3 Ways Web3 Will Change Marketing In 2022 And Beyond
Web3 opens the door for new ways to interact with each other, no matter where in the world you may be. It’s the next step in an era defined by evolving methods of human interaction. Full Story: Forbes
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Full Story: MarTech
7 Reasons Why Marketing Emails Fail
Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, and revenue are typically symptoms of a larger problem. Full Story: Practical Ecommerce
Powering Your Marketing with Video Ads and Video Posts
The power of video marketing and video advertising has been growing through the years. Full Story: MarTech Series
What makes for effective marketing and how to measure it?
To maximise marketing effectiveness and give campaigns the best chance of success, marketers at some of… Full Story: Marketing Week
SOCIAL MEDIA
How to Schedule Your Social Media Content Curation for Massive Growth
Are you struggling to create enough content to share with your social media followers? Want to know how to use content curation to keep your followers interested? Full Story: Social Media Today
The Latest Social Media Ad Types To Explore In 2022
More than ever, social media platforms are where people are gathering to connect, shop and glean inspiration. Full Story: Forbes
120 Killer Social Media Content Ideas Your Audience Will Love
Are you looking for content ideas to share with your social media followers? Want to mix up your posts and improve your social media marketing strategy? Full Story: Social Media Today
How fake in your social media?
Readers care about the news that is trustworthy. And this is what distinguishes ‘timepass’ on social media and ‘valued time’ spent on news that’s fit to print. Full Story: The Economic Times
SEARCH ENGINE
How & Why To Prevent Bots From Crawling Your Site
While you want to make most content as easy as possible for Google to crawl, there are certain instances in which you’ll want to block bots. Full Story: Search Engine Journal
Balancing SEO & UX for Better Organic Search Performance
When it comes to SEO and user experience (UX), business owners should consider them as a pair rather than entirely different pillars. Remember that it’s important to optimize your content for the best keywords, but never at the expense of the user. Full Story: JumpFly
Google Unveils New Ads Manager Tools For Video Ads
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. Full Story: Search Engine Journal
A Guide To LinkedIn Single Image Ad Retargeting
Get more top-of-the-funnel play with a single image or existing posts. Learn engagement-based retargeting with the platform’s new feature. Full Story: Search Engine Journal
MOBILE MARKETING
How SMS Marketers Can Increase Your Business’ Chances Of Making A Sale
If your business is seeking innovative and modern means of contacting potential customers and retaining loyal clients, you should look into SMS marketing. Full Story: Onrec
Majority of consumers prefer mobile app when it comes to loyalty accounts
When it comes to managing loyalty accounts, a majority, 70% of dining, grocery and convenience customers prefer to use a mobile app… Full Story: Fast Casual
Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series
Use data from Q5 to boost mobile app growth for the entire year
Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
Top considerations before rolling out digital signage
Chris Melito has been helping companies prepare, design and execute effective digital signage projects for more than two decades. Full Story: Digital Signage Today
Why 2022 is the year for out-of-home advertising
OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. Full Story: Digital Signage Today
EMAIL MARKETING
Why email still presents so many opportunities for marketers
Email has always been a consistent marketing channel. Full Story: The Drum
4 Often Overlooked Ways To Address Email Inboxing Challenges
With nearly 4 billion daily email users, we all know how powerful email marketing can be. Full Story: DMS Insights
E-COMMERCE
E-commerce, or electronic commerce, is the electronic purchase and sale of products or services over the internet. It includes any transaction that uses a web page to initiate or facilitate the sale of goods. Full Story: US News Money
Better E-Commerce Stock: Chewy vs. eBay
E-commerce as a percentage of overall sales has surged since the pandemic’s onset. Full Story: The Motley Fool
PUBLIC RELATIONS
PR People: Don’t Be Just A Commodity
In the world of public relations, salespeople are a dime a dozen. Full Story: Forbes
Top 10 Myths About Public Relations
If you’ve worked in public relations in any capacity, odds are you’ve become accustomed to receiving communication of this nature at least several times a week. Full Story: BeautyMatter
MARKET RESEARCH
How to conduct market research in 7 steps
Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital. Full Story: Doxee
WEB DEVELOPMENT
You Can Block Those Annoying Cookie Banners on Every Website
They might be legally required, but they’re also blocking everything you want to read. Full Story: Lifehacker
Google extends deadline for migration to its new-look website builder
The company first announced its plans to replace classic Google Sites with an all-new offering back in 2017, telling users they had until December 1, 2021. Full Story: TechRadar
MARKETING AUTOMATION
How To Make AI Marketing Initiatives Actually Deliver
When it comes to artificial intelligence (AI) in marketing, there’s something big that I’ve learned: You’ve got to take an “all-of-the-above” approach. Full Story: Forbes
How Marketers Can Learn To Love CRO Models
The newest member of the C-suite has a title that may be unfamiliar to some: chief revenue officer (CRO). Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
3 Things The Modern CMO Needs To Know About Multi-Channel Attribution
Search engine giant Google recently announced a move away from its decade-old universal analytics platform to embrace a post-cookies. Full Story: Forbes
The Best Data Analytics Tools Of 2022
Data analytics can help small businesses in a number of ways. Full Story: Forbes
BRANDING AND DESIGN
Understanding the Power of Design and Branding
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective. Full Story: Entrepreneur
Instagram begins a ‘visual refresh’ of its branding
Instagram is working on a “visual refresh” of its branding. A blog post from the company revealed a tweaked logo as well as a new typeface and new full-screen marketing layouts. Full Story: MobileSyrup
VOICE STRATEGIES
How Is AI Changing the Environment for the Better?
It’s turning into a ubiquitous technology, whether it’s a digital voice assistant like Amazon Alexa, a device like the iPhone, or AI software for businesses… Full Story: Innovation & Tech Today