By Integrated Marketing Platform | April 01, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
103 Small Business Marketing Ideas To Help You Grow
Whether you need to gain new customers or retain existing ones, here are 103 ideas designed to help you grow your small business. Full Story: Search Engine Journal
How to improve your growth marketing strategies
Ever since the pandemic, the marketing industry has evolved all over the world. Full Story: Times
3 Things Your Birthday & Marketing Strategy Should Have in Common
What makes a great birthday? It could be the ice cream cake with your name in frosting, the wishlist-fulfilling gifts, the friends and family, and so much more. Full Story: MarTech Series
7 Ways to Use QR Codes in Marketing
It’s about being where the people are, in a way that wasn’t possible in the pre-digital age. Full Story: Contracting Business
TikTok is the hottest app to share and explore content. It frees companies from typical forms of marketing by allowing personality and creativity while building engagement and reach. Full Story: Practical Ecommerce
5 CMO tips to transform marketing operations from killer to dream fulfiller
Insights gleaned from time working on both the creative and operational sides of marketing. Full Story: MarTech
How To Get Ahead Of Account-Based Marketing’s Impact On Agencies
The increase in ABM is influencing not only the work agencies do for clients, but also their own marketing efforts and internal operations. Full Story: Forbes
A new way of marketing planning: At the last responsible moment
There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. Full Story: MarTech
SOCIAL MEDIA
Boost Your Social Media Marketing Reach With the Help of Your Members
Although it is crucial to keep programs, products, and services front and center for members and stakeholders, many association marketing budgets have been reduced since the start of the pandemic. Full Story: Associations Now
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today
7 ways to promote yourself on social media without bragging
Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company
SEARCH ENGINE
Seven SEO Best Practices To Transform Your Business In 2022
Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity—it’s a priority. Full Story: Forbes
6 SEO Tips to Help Small Businesses Grow
Do you own a business? If so, you know that it’s important to do everything you can to make sure it succeeds. Full Story: The Zebra Press
Local SEO Guide For Ecommerce & Online Ordering
Learn how to increase conversions and online ordering via your business listing with these local SEO tips. Full Story: Search Engine Journal
3 ways to optimize internal linking
Links are one of the primary ways Google and other search engines understand and rank websites. Full Story: Search Engine Land
MOBILE MARKETING
SMS marketing: Four ways to improve the success of your campaigns
How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany
The Next Big Thing in App Idea 2022
Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
DIGITAL SIGNAGE/ SCREEN MEDIA
Getting the most out of DOOH inventory
Spring is finally on the way, so perhaps the spirit of the season can inspire you to breathe new life into campaign management. Full Story: Media4Growth
Best tactics for implementing a top-notch digital signage project
Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today
EMAIL MARKETING
How Email Deliverability Affects B2B Marketing Success Rates and How to Boost It
E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. Full Story: TechFunnel
5 Things to Ask Yourself Before You Begin Email Marketing
Thinking about marketing emails for your business? Here are five things worth pondering before you hit ‘send’ for the first time. Full Story: Inc. Magazine
E-COMMERCE
4 Reasons Why SMS Is The Future Of E-Commerce
In 2022, mobile migration continues. E-commerce brands are seeing desktop users drop while mobile rises across all marketing channels. Full Story: Forbes
The Best Ecommerce Content for Twitter
Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce
PUBLIC RELATIONS
5 Things To Do To Be Media-Ready Before Launching A PR Campaign
If you want to go fishing, it’s essential to know how to hook a fish. Full Story: Forbes
A Rock Band You Can Look Up to for PR Inspiration
Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
How to Know If You Need a Personal Website
There’s one right under the email address on her resume. Full Story: Little Rock Soiree
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web – imagine that. Full Story: Tech Guide
MARKETING AUTOMATION
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech
CRM and Marketing Automation: how to make the most out of them
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee
ANALYTICS & BUSINESS INTELLIGENCE
How data mining helps in business intelligence
Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
BRANDING AND DESIGN
Why branding might need a rebrand
A Forrester report from late 2021 claims, shockingly, that only a third of US chief executives believe their marketing chiefs grow business. Full Story: Campaign
How To Build Your Personal Brand Through Executive Positioning
You are your brand, and your subject matter expertise is an asset. But like a tree falling in the forest without making a sound, to capitalize on your expertise, you need to publicize it. Full Story: Forbes
VOICE STRATEGIES
Voice Biometrics Are Not 100 Percent Foolproof, but Steadily Improving
In most cases, a score of 95 percent is good enough and sometimes even exceptional. But cybersecurity is an area where those lofty numbers fall short of the goal of keeping 100 percent of possible intruders out of enterprise systems. Full Story: Destination CRM